Hi. I’m Jason Alexander. Known to many as the Wildlife Gadget Man, I’ve spent the last 20 years designing award winning wildlife camera systems for individuals, schools, conservation organisations and TV as well as sharing my wildlife adventures via my award winning blog wildlifegadgetman.com.

I love nothing better than helping parents and grandparents encourage their kids to get outdoors and be more active. How do I do that? By showing them how to use technology to inspire kids to want to go outdoors and explore.

Back in 2014 I set myself a challenge – to watch and photograph 100 sunrises in a year. I quickly discovered that it was going to be tougher than I thought. Having lots of cloudy days here in the UK you have to get up early for a lot more than 100 sunrises to see the sun 100 times!

But I loved every minute of it. Being out in the fresh air, feeling the warm glow of the early morning sun on my face. Listening to the birds in the trees and watching the start of a brand new day. A day where anything was possible if I put my mind to it. You honestly can’t beat that feeling.

But there was something that increasingly bugged me.

Litter. Lots and lots of litter. Many of us have become blind to it, desensitised over time. But once you notice it and look for it, you see it everywhere.

Single use plastic in all its forms – plastic bottles, straws, fast food cups and wrappers, sweet wrappers, crisp packets, carrier bags. Empty cans of beer or energy drinks. Balloons with ribbons. The list goes on and on.

I started to do regular beach cleans, river cleans and street cleans, litter picking on most of my walks. I shared my experiences via the Wildlife Gadget Man website and social media, hoping to inspire as many people as possible to do the same.

As my awareness of the subject of plastic waste and our impact on the environment has grown so has my passion for trying to do something about it. I decided to create a dedicated website to highlight my efforts and to show how you, your friends, your family and your work colleagues can do the same.  RubbishWalks.co.uk was born.